Project Title: "Trust & Tune: The Safe Volume Kids Campaign"
I. Project Goal
To establish the SafeTune HK02 as the most trusted, visually appealing, and feature-transparent option in the budget-friendly kids' headphone category on Amazon. We must drive home the message that safety is built-in, not an optional extra.
II. The Problem to Solve
The Invisible Safety Problem: The most critical feature—the built-in ≤85dB volume limit—is an invisible, technical specification. Parents often mistrust budget brands' safety claims, believing they might compromise protection for profit. Furthermore, the existing listing visuals are likely generic, lacking the vibrant, approachable appeal, and reassures a parent about its purpose.
Solution
Create a visual language that makes the invisible safety feature tangible and trustworthy through clear, infographic-driven imagery. Simultaneously, we must inject a child-friendly, durable aesthetic to show the product can withstand rough handling.
