Project Title: "Trust & Tune: The Safe Volume Kids Campaign"
Project Goal
To establish the SafeTune HK02 as the most trusted, visually appealing, and feature-transparent option in the budget-friendly kids' headphone category on Amazon. We must drive home the message that safety is built-in, not an optional extra.
target Audience
Parents (30-55 years old) of children aged 4-12.
Need: A durable, easy-to-use, and, most critically, safe headphone for remote learning, travel, and quiet play.
Mindset: Highly prioritize hearing protection, value clear communication of specs (≤85dB), and look for products that feel sturdy and not flimsy.
The Problem to Solve
The Invisible Safety Problem: The most critical feature—the built-in ≤85dB volume limit—is an invisible, technical specification. Parents often mistrust budget brands' safety claims, believing they might compromise protection for profit. Furthermore, the existing listing visuals are likely generic, lacking the vibrant, approachable appeal, and reassures a parent about its purpose.
Solution
Create a visual language that makes the invisible safety feature tangible and trustworthy through clear, infographic-driven imagery. Simultaneously, we must inject a child-friendly, durable aesthetic to show the product can withstand rough handling.
Design Decisions
The design visuals needed to be vibrant as this is a product specifically for kids. The color palette consisting of green, blue, and a bright orange does just that and brings life to the product. Round corner shapes were used for the infographics as they are perceived psychologically as "friendly" compared to sharp edge shapes. The type is bold, clear and easy to read.
Photo Manipulation - Google gemini - Infographics - Color Grading
